Sales Success In Two Economic Eras
WESTGATE RESORT, PARK CITY, UTAH

In the boom years we set a Utah state record for most sales in a single day. In 2011 and 2012 we were brought in to re-sell condo deals that had evaporated in the downturn.

2006 — 2007

• Recruited and trained sales team, admin staff and 10 sales agents
• Devised national strategic marketing plan to generate qualified leads
• 2006 pre-sale launch generated $65M
• $100M first year sales

2008 — 2009

• In 2008 real estate downturn the mortgage bank pulled condo financing and sales dropped out before lodge construction was complete
• Following a failed auction attempt, developer construction loan was past due
• Retained to kickstart an onsite sales effort
• We closed 43% of all condos sold at Canyon Resort

2010

• Sales met and exceeded bank's construction loan requirements
• Sold another 50 condos for 48% of all Canyons Resort unit sales
• Bank construction loan successfully repaid

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Launch Lab executed a sales and marketing process for us that exceeded our expectations, generating $100M for us in one year. Just as important, they are true professionals that conduct their business with the utmost level of effort and integrity.
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MARK WALTRIP
COO, WESTGATE RESORTS
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Let's Get to Work
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