Record-Setting Results In a Developing Market
ROCO KI, DOMINICAN REPUBLIC

Pre-development sales at a new 2500-acre golf and beach resort in an unproven, emerging market.
 
• Doubled sales goal with a Caribbean record $105M single day sales launch event which we managed
 
• Condos and homes ranging from $400,000 to $2M
 
• Product priced at $750 psf
 
• Total 1st year sales over $150M
 
• Named, branded, marketed and introduced project to global market

ROCO KI BACKSTORY
Buyer Acquisition Expertise

Started from scratch to find qualified and motivated buyers
 
• Developed psychographic and demographic profiles
 
• Built old-school direct mail list
 
• Mailed to direct and one-stop flight cities
 
• Appended for Caribbean and Spanish language travel history
 
• Appended for income and stage of life
 
• Direct mail package won national awards from National Association of Home Builders and ARDA

Leads from our direct mail campaign were directly responsible for 65% of the $105 million launch, a Caribbean record.
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