Tripled Sales Two Years in a Row
PROMONTORY CLUB, PARK CITY, UTAH

Promontory became a market leader by dramatically increasing market share.
 
• Only $17M in sales the year before we arrived
 
• With nearly $200M invested the developer needed dramatic improvement
 
• We inherited lackluster sales and weak marketing
 
• Year One we nearly tripled sales with from 51 homesites to 151 homesites
 
• Year Two we nearly tripled volume from $54M to $147M
 
• Achieved dramatic increase in average sales price from $320K to $505K

PROMONTORY BACKSTORY
Rebrand, Retrain and Raise the bar for Marketing

• We repositioned the project in the marketplace with newly-defined brand
 
• Profiled existing database and learned prospects were unqualified
 
• Generated new qualified prospect leads
 
• Brought in new sales manager and retrained sales team
 
• Created launch sales events to extend selling seasons

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